Participate
Javier Martínez
Sales Engineering Manager | Google Cloud
Telecommunications Engineer by the Polytechnic University of Valencia. He has been working for more than 20 years in different companies within the IT world, focusing on infrastructure and data management areas. He is currently leading the Google Cloud pre-sales team in Iberia, where he participates in severalArtificial Intelligence and digital transformation initiatives.
Ramón de la Rosa Cloud & Big Data Architect I PUE
Telecommunications Engineer, he has experience in Big Data integrations, from on-premise to cloud and hybrid environments; as well as designing architectures and implementing Big Data solutions in technologies such as Spark, Kafka, Google Pub / Sub, BigQuery and Impala, among others. He is passionate about training and technology: he has certifications in Cloudera, LPI, VMware, Cisco, Datadog and Google technologies.
Ester Morales Customer Engineer and Infrastructure Modernization Specialist | Google
Ester is Customer Engineer for the Google Cloud team in Barcelona. He has more than 8 years of experience in the Cloud industry, and has focused on the infrastructure area. He has lived and worked in the United States for many years and has recently joined the Google team.
Sergio Rodríguez de Guzmán CTO I PUE
Telecommunications Engineer, he has deep experience in technologies such as Big Data, MySQL, Oracle databases, Sun/Solaris, Fullstack and DevOps, demonstrated and validated by his many certifications in these fields. His background provides a global vision of architecture in critical solutions for the customers. He currently leads the consulting and support team at PUE.
Miguel Ángel Suárez Sales Director | Datadog Iberia
Technology advisor and entrepreneur with more than 25 years of international experience helping companies to solve problems through innovation in the IT sector. Hisexperience includes companies such as Microsoft, NetIQ, Ariba, IBM and Datadog, where he helps companies delivering value solving performance issues and ensuring that customers get the best user experience.
Arnaud Delanoue Big Data Architect I PUE
IT Engineer with experience in development, architecture and project management, he provides global solutions to different use cases thanks to his technical knowledge and vision asData Analyst, Developer and Data Scientist. He has all the Cloudera Certifications, in addition to others such as Datadog and Confluent.
Ara Pulido Developer Relations | Datadog
Ara Pulido has worked in companies dedicated to open source infrastructure and systems for the last 12 years. She worked at Canonical for 9 years, contributing to make Ubuntu a great platform for desktop and IoT. After Canonical, she worked for 2.5 years full time on Kubernetes related projects. Today she is Developer Relations at Datadog, a job that allows her to continue learning new technologies and sharing her knowledge with others.
Juan Carlos Sánchez Regional Director Spain & Portugal | Cloudera
IT engineer, he has 20 years of experience in the IT sector, holding various commercial and management positions with excellent achievements in leading companies such as ServiceNow, Tata Consultancy Services (TCS) and Oracle. During his career he has worked with the main companies in Spain and Portugal, collaborating closely with C-level managers and executives, as well as with the most strategic partners in the region. At the end of 2019, he started working at Cloudera, where he was named Regional Director for the Iberia territory in March 2020, a position he currently holds.
Juan Zapatero Solution Architect | Cloudera
Juan is a Senior Telecommunications Engineer from the University of Valladolid, with more than 14 years of experience. During these years he has developed technical-commercial functions with a strong customer orientation in multinationals such as Hewlett Packard Enterprise or Cloudera. In the last 6 years he has held the position of Solutions Architect focusing on data processing and analysis technologies.
Boris Cordes Senior Director Partners & Alliances | DataRobot
In his role as director of partners & alliances, Boris is responsible for the DataRobot partner ecosystem and business in EMEA. As a data-savvy with passion for analytics and software, his mission is to enable new and existing partners to help companies become AI-driven. Boris has 20+ years of experience in the BI, process mining and analytics market. From European startups to global software vendors, he worked for a broad range of different companies where he led teams in consulting, sales, product marketing and business development.
Félix Sernández Data and Advertising Manager | Mediaset España
He initiated his professional career at DMR, where he went from analyst-programmer to manager of the industry sector, managing various projects. For two years he has been responsible for the Data and Advertising IT area at Mediaset.
Ignacio Charfolé Architecture, Government and BI & Big Data Development Manager I Telefónica
Computer Engineer by the Polytechnic University of Madrid, he has held both technical and management positions in different aspects: Data Engineer, Data Steward, Data Scientist, Business Analyst, Data Architect, etc. He is currently Manager of Development, Architecture and Government of BigData at Telefonica Spain. Throughout his professional career, in parallel he has teached courses in Big Data and digital transformation in Universities and Business Schools such as IE, ESIC, EOI, UNIR, IKN, AFI, CEREM and Nebrija.
Hugo González Head of the Information Structures and Advanced Analytics area | Caser
With more than 25 years of experience, Hugo is responsible for the analytical and informational systems of Caser, leading the evolution of those analytical systems to Big Data environments for the development of advanced analytics.
Ezequiel Medina Big Data Specialist I PUE
Ezequiel Medina
Telecommunications Engineer with an MBI in Big Dara Analytics, Ezequiel has more than 20 years of experience in the sector, being certified in Cloudera and specializing in Big Data technology: Hadoop environment, management of Machine Learning techniques, NoSQL, etc. His technical knowledge and orientation to the business and the customer allows him to offer proactive solutions in support and platform administration.
Javier Domínguez CEO I PUE
Founder of PUE, telecommunications engineer and passionate about technology. Its philosophy on challenge and continuous improvement were the engine, in 1998, to create the PUE project, which nowadays it is a technological referent in Big Data and Cloud solutions for companies, with which to bring the best of technology to the classroom. Javier has extensive experience and vision in technological innovation and training of professionals in IT skills.
Abraham Pascual Key Account Manager I PUE
Abraham has more than 25 years of professional experience in various business sectors, as well as 10 years in the IT sector. He is currently Key Account Manager of professional services in PUE, working with clients in Spain and Europe, and developing business in new territories such as Italy, Portugal, Belgium or Germany.
Lucía Ferrer Sales Director I PUE
Graduated in Business Administration and with a Master's degree from London Business School, Lucia has more than 15 years of experience in sales within the IT sector. She has worked in multinationals such as Bea Systems and Oracle. Currently and for the last 5 years, she is in charge of the sales management of PUE, where she is also a partner.
Carlos Grau CEO | Mobile World Capital Barcelona
CEO at Mobile World Capital Barcelona, Carlos is a senior executive focused on talent development, helping organizations to develop new critical skills to succeed in driving innovation and digital transformation.
He has a balanced experience working with large corporations (as a senior executive at Microsoft, Sun, HP and Accenture), leading startups (as CEO of biid and StepOne), and driving open innovation initiatives building bridges between enterprises and startups at barrabes.biz and StepOne Ventures (accelerators, labs, observatories of innovation, scouting of startups driving pilots and prototypes). He is also a mentor of entrepreneurs at Barcelona Activa and the IoT Barcelona Startupbootcamp.
Cloud Digital Evolution
This Session will be held in Spanish 
Sponsors and participates
10:00 am - 10:10 am
Greetings and presentation
Javier Domínguez, CEO I PUE
Javier Martínez, Sales Engineering Manager | Google Cloud
10:10 am - 10:30 am
Keynote: Building Cloud Native Companies
In this session we will discover how startups and consolidated companies can build a plan to take advantage from a native cloud model.
Ramón de la Rosa, Cloud & Big Data Architect I PUE
10:30 am - 11:15 am
Google Cloud capabilities for Machine Learning and Artificial Intelligence
Every day 2.5 million terabytes of data are collected in the world. Thanks to the democratization of digitization, any company can benefit from the most advanced services in technological matters through tools and services such as Cloud Computing. Machine Learning and AI is one of the services that Google Cloud offers, with packaged solutions to solve the most important business problems in a comprehensive way. In this session we will explore ML and AI services and talk about the most innovative machine learning products on Google Cloud.
Ester Morales, Customer Engineer and Infrastructure Modernization Specialist | Google
11:15 am - 11:45 am
Cloud Code with Kubernetes
The workshop introduces the Cloud Code on Kubernetes, the solution for native applications development on Google Kubernetes Engine (GKE).
Sergio Rodríguez de Guzmán, CTO I PUE
11:45 am - 12:00pm
Q&A
Modern Monitoring & Security
This Session will be held in Spanish
Sponsors and participates
10:00 am - 10:10 am
Greetings and presentation
Abraham Pascual, Key Account Manager I PUE
Miguel Ángel Suárez, Sales Director | Datadog Iberia
10:10 am - 10:30 am
Keynote: Logs and Metrics consolidation
In this session we will explore how the centralization of logs and metrics throughout the company provides a cross-sectional view of all the technological components.
Arnaud Delanoue, Big Data Architect I PUE
10:30 am - 11:15 am
Observability for Serverless Workloads
Having a robust traceability strategy has become critical for those companies with systems in production, particularly for microservices architectures. But what happens with the serverless architectures? What are the differences between monitoring, logs and distributed tracing for serverless functions? How can we be sure that we are obtaining the correct data from our systems without reducing our functions performance?
In this session we will introduce the monitoring for function-based architectures. We will explain the commitments to be considered and the data and metrics necessary to understand our serverless applications.
Ara Pulido, Developer Relations | Datadog
11:15 am - 11:45 pm
Hybrid Cloud Monitoring
Visibility in hybrid environments depends on the cloud provider's tools and must be obtained individually from each environment. In this workshop we will see how to unify metrics, traces and records, as well as compare performance in applications based on microservices in a hybrid environment, to solve problems quickly and increase collaboration between work teams.
Ramón de la Rosa, Cloud & Big Data Architect I PUE
11:45 am - 12:00pm
Q&A
Data & Analytics in the Public Cloud
This Session will be held in Spanish
Sponsors and participates
10:00 am - 10:10 am
Greetings and presentation
Lucía Ferrer, Sales Director I PUE
Juan Carlos Sánchez, Regional Director Spain & Portugal | Cloudera
10:10 am - 10:30 am
Keynote: Big Data Next Gen
Big Data keeps evolving to simplify the use and increase the different kind of companies that can access these services without reducing data processing and analysis capabilities. Big Data is becoming, more than everan accessible service.
Sergio Rodríguez de Guzmán, CTO I PUE
10:30 am - 11:25 am
Discover Cloudera Data Platform, the hybrid cloud platform for your strategy around data
In the article Top 10 Digital Trends for 2021, Forbes publishes that hybrid cloud architectures are, without any doubt, the option to choose. They would have been in any case, but in the current context, the value that the flexibility and adaptability of these architectures offer, has become more obvious than ever. Cloudera, through its strategic platform Cloudera Data Platform (CDP), embraces and bets on this same philosophy. In this session we invite you to find out the value of flexibility brought to the universe of data. Join us and discover Cloudera CDP!
Juan Zapatero, Solution Architect | Cloudera
11:25 am - 11:55 am
Maximum Big Data Performance Tuning
Is the use of your cluster optimized? Is increasing nodes to have more resources really essential or is it an unnecessary expense? In this session we will show you our tricks to make the most of your cluster's resources. We will address this problem at a general level in the Hadoop ecosystem and we will see in detail the optimization of our Spark applications. You will be able to solve questions about how to know if the assigned resources are overdimensioned or not, in order to increase the potential of your cluster and reduce costs.
Arnaud Delanoue, Big Data Architect I PUE
11:55 am - 12:00 pm
Q&A
The Intelligence Revolution
Sponsors and participates
10:00 am - 10:10 am
Greetings and presentation
Javier Domínguez, CEO I PUE
Boris Cordes, Senior Director Partners & Alliances | DataRobot
10:10 am - 10:30 am
Keynote: Business Impact from AI
This Talk will be held in Spanish
In this session, we will take a look into different use cases where companies can extract business value from data thanks toAI.
Arnaud Delanoue, Big Data Architect I PUE
10:30 am - 11:30 am
No more trAIning camps: better predictions faster with Automated Machine Learning
This Talk will be held in English 
Identifying and bringing new AI use cases in production and generating the expected return on investment is not trivial. Nearly all companies experience problems with model development. And more or less all of them cite obstacles when moving AI models into production. Result: most AI initiatives remain in a training camp mode(models have been trained but they do not create any value). In this session you will learn how the entire process from data to value can be fastened and how automation can help you build, deploy and monitor AI models. Let’s experience the mAgIc!
Boris Cordes, Senior Director Partners & Alliances | DataRobot
11:30 am - 12:00 pm
AI Journey: Challenges and solutions
This Talk will be held in English
In this session we will solve the most frequent doubts about how to take the next steps into the AI implementation, what are the most frequent challenges faced and how to approach the journey towards mAgIc. We will present some "best practices" and the benefits achieved from implementing AI.
Boris Cordes, Senior Director Partners & Alliances | DataRobot
Big Data Xperience
This Session will be held in Spanish
10:00 am - 10:10 am
Greetings and presentation
Lucía Ferrer, Sales Director I PUE
Carlos Grau, CEO | Mobile World Capital Barcelona
10:10 am - 10:30 am
Keynote: Big Data and Cloud Fullstack
Today, the challenge of Big Data solutions consists of responding to the different use cases, the needs of the business areas, operations requirements, security, data governance, on-premises environments, hybrids and public cloud, in addition to take into account the costs that a rapid ROI of the project will generate. Each stack of a Big Data architecture has the purpose of responding to the needs and requirements of all levels of a company, from infrastructure to the highest levels of the business. In this session we will show the most important components of a Big Data platform in order to obtain the best of each level.
Sergio Rodríguez de Guzmán, CTO I PUE
10:30 am - 11:15 am
Panel Discussion: Big Data Native Companies
In this discussion panel we will address different experiences of clients who have implemented a Big Data strategy in their organizations as a basis for digital transformation. We will also discuss the benefits they have found, as well as the different use cases that have been challenges they faced daily.
Félix Sernández, Data and Advertising Manager | Mediaset España
Ignacio Charfolé, Architecture, Government and BI & Big Data Development Manager I Telefónica
Hugo González, Head of the Information Structures and Advanced Analytics area | Caser
11:15 am - 11:45 am
Event Streaming management with NIFI
In this workshop we will see how to use NiFi to capture the changes that occur in relational databases to integrate into a Datalake based on Big Data environment. That allows us to unify the information sources of different environments in a single point of data transformation in real time, orienting the business decision-making based on events.
Ezequiel Medina, Big Data Specialist I PUE
11:45 am - 12:00 pm
Q&A